Head of Integrated Marketing

Cork, IrelandHybridToday

Job description

This is a hybrid role in Cork. We have an office in Blackpool where you will be expected to be based on a routine basis as agreed with your manager (2 days a week likely). The opportunity You'll own what Teamwork.com says, how and where it says it. This role brings product marketing, content, brand, design and video under one leader, so strategy and messaging execution run as one team. Team size of 9, which includes 2 people leaders. The work right now is clarity, not decoration. We're repositioning Teamwork.com upmarket as a PSA profitability platform, and we need a leader who can sharpen that story and get it into every page, deck and asset fast. We are hiring for strength on the strategy and brand messaging side, with creative direction as a supporting skill, because the work in front of us is about clarity. We also have strong team members with those skills. Key Responsibilities Positioning & Messaging - Own Teamwork.com's positioning, value proposition and messaging, by segment and persona - Lead the upmarket repositioning and make it land across the website, sales materials and campaigns - Keep competitive and market insight current, and turn it into sharper messaging Launches & Sales Enablement - Run go-to-market for product launches with Product - Give Sales the narrative, decks and tools to win in target segments - Contribute commercial insight to pricing and packaging decisions Brand, Content & Creative - Set the standard for how we sound and look, and hold every channel to it - Support internal designers, videographers and content marketers to deliver best in class B2B marketing that delivers commercial outcomes - Build AI into the team's workflow to raise output and speed Leadership - Lead, hire and develop a multi-disciplinary team - Set clear priorities and a fast operating rhythm - Represent the team's work to the Senior Management Team ## What you'll bring You're a commercial strategist first, with enough creative taste to connect product value with customer outcomes and to support designers, video producers and content managers well. You lead with commercial outcomes and move fast. Specifically, you are: - Commercially minded: you lead with pipeline and revenue outcomes, and speak that language - A strong people manager: able to lead experts across several disciplines - Strategic: you understand strategy and positioning deeply, ideally with experience moving a product upmarket - Fast: you move quickly, and use AI to raise the team's output and speed Must-haves - Senior marketing leadership in B2B SaaS, ideally at director+ level - A record of repositioning a product or moving it upmarket, with measurable pipeline or revenue impact - Clear, simple writing and messaging that sales teams actually use - Commercial fluency: comfortable discussing pipeline, win rates and revenue with executives - Bias for speed: you ship, learn and adjust rather than polish. Ship today at 80%, don't wait weeks for 100%. - Hands-on use of AI tools in content, creative or research workflows Strong differentiators - Experience marketing to agencies, consultancies, SaaS or PSA buyers - Brand or creative leadership experience alongside PMM What good looks like Enabling the organisation to hit revenue goals will be the ultimate measure of success for this role. Secondary goals such as SQLs, SAOs and pipeline will also be tracked as leading indicators. While this person will not be the sole owner of the revenue goal, it is expected that they can articulate how their team contributes to it. Core Benefits and Perks - 30 days vacation - Pension/Retirement matching - Health plans and wellbeing programs - Give Back program - Educational resources and generous development allowance - Inclusive policies including maternity, paternity and parent leave - Recognition programs - Employee Share Options (ESOP)