Field Marketing Manager, SMB and Mid-Market - EMEA

## What you'll do Define and execute the EMEA marketing strategy for SMB and Mid-Market segments with an emphasis on Ideal Customer Profiles - Own key business and revenue metrics throughout the sales funnel, with a strong emphasis on accelerating pipeline through upsell and cross-sell opportunities - Collaborate with Partner Marketing to create successful co-selling initiatives that extend our reach within the partner and developer ecosystems - Develop and execute comprehensive full-funnel marketing plans, partnering with digital marketing and demand generation teams to secure high-value deals - Partner closely with Sales leadership to align account plans, ensure disciplined lead follow-up, and establish trust as a strategic partner - Collaborate with EMEA demand generation and product marketing to identify, scope, and produce or localize compelling content and marketing assets - Track, measure, and communicate program results, continually optimizing for efficiency and scale while seeking to generate new global best practices, and innovate ways to educate a diverse range of personas about the value that Stripe delivers to businesses Who you are ## What you'll bring someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The ## Nice to have are a bonus, not a requirement. Minimum requirements - 7+ years of relevant B2B marketing experience in the EMEA technology market, including specific experience with demand generation and field marketing - Proven track record of defining and executing B2B marketing strategies that successfully drive metrics, key performance indicators, and pipeline generation - Strong written and verbal communication skills, with the ability to convey complex topics with simplicity to diverse audiences - Strategic mindset with strong problem-solving capabilities and a data-driven approach to decision-making, along with a deep understanding of full-funnel journeys and marketing technology like Salesforce - Experience scaling programs through agency resources and collaborating across key go-to-market stakeholders Preferred qualifications - A startup mentality with a bias to action and the ability to flex in a fast-paced industry and work environment - Experience in the payments, financial technology, or adjacent industries, or marketing FinTech solutions or to FinTech companies - Understanding of the payments, financial technology, and ecommerce industries and partner ecosystems - Demonstrated success delivering marketing programs with and through consulting and technology partners   …

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