Product Marketing, New Verticals - F500
Clay
Job Description
WHAT YOU'LL DO - Build Clay's Fortune 500 playbook — Develop the positioning, use cases, and assets that help Clay land and expand within Fortune 500 accounts - Move fast on live deals early on — In the first months, prioritize rapid-response support for active deals over long-term asset-building - Develop Fortune 500-specific positioning and messaging — Translate Clay's capabilities into the language, use cases, and proof points that resonate with enterprise buyers - Communicate ROI in customer language — Build positioning and assets tightly aligned with the outcomes Fortune 500 buyers actually care about - Collaborate closely with Sales — Work hand-in-hand with the sales team supporting this segment to package Clay for direct prospects - Design the buying process, not just the pitch — Help shape sales process, POC structure, and win-rate improvements as the motion matures - Build a long-term penetration strategy — Move from deal-by-deal support to a durable multi-threading and account-penetration strategy - Build repeatable, not bespoke — Create reusable frameworks rather than over-optimizing for any single account - Bring learnings back to core sales and EPD — Surface product gaps and top-of-funnel learnings, and partner with Product and Sales to close them - Use AI tools to work smarter — Integrate AI tools (including Clay) to automate routine tasks and make your work more effective WHAT YOU'LL BRING - 5+ years of professional experience, with 3+ years in product marketing - Demonstrated 0 → 1 experience standing up a new industry, business unit, or persona - Experience in Fortune 500 sales or marketing — you understand how large enterprises evaluate, buy, and roll out new tools - Strong positioning and messaging craft, with the ability to communicate ROI in language the customer cares about - Strong visual design craft — you can tell a story visually in slides and ship a great one-pager - Commercial acumen — you prioritize the work that matters and quickly understand how GTM works in an enterprise buying context - Comfortable operating with imperfect product-market fit, and able to partner with EPD and Sales to close gaps - Willingness to be hands-on and in the weeds early — this role starts in the trenches before it becomes strategic
Requirements
WHAT YOU'LL BRING - 5+ years of professional experience, with 3+ years in product marketing - Demonstrated 0 → 1 experience standing up a new industry, business unit, or persona - Experience in Fortune 500 sales or marketing — you understand how large enterprises evaluate, buy, and roll out new tools - Strong positioning and messaging craft, with the ability to communicate ROI in language the customer cares about - Strong visual design craft — you can tell a story visually in slides and ship a great one-pager - Commercial acumen — you prioritize the work that matters and quickly understand how GTM works in an enterprise buying context - Comfortable operating with imperfect product-market fit, and able to partner with EPD and Sales to close gaps - Willingness to be hands-on and in the weeds early — this role starts in the trenches before it becomes strategic