Partner Marketing, Data Marketplace

WHAT YOU'LL DO: - Co-Marketing & Campaigns - Develop and execute joint marketing campaigns with data partners—webinars, content collaborations, product launches, marketplace promotions - Create partner messaging frameworks and positioning that articulate the joint value of Clay + partner data - Coordinate partner participation in Clay marketing moments (product launches, events, seasonal campaigns) - Enablement at Scale - Build self-serve co-marketing toolkits: one-pagers, case study templates, social copy, listing assets - Create and maintain partner-facing resources that help partners position and promote Clay to their audiences - Develop internal enablement materials so Clay's GTM teams understand our data partners and can speak to their value - Scaled Partner Engagement - Own the partner communications calendar: newsletters, product updates, co-marketing opportunities - Design tiered engagement programs that match investment to partner potential (high-touch for top partners, programmatic for the long tail) - Track partner marketing engagement and program performance; iterate based on results - Cross-Functional Coordination - Partner closely with Product Marketing on positioning and competitive messaging - Work with the Data Partnerships team on partner prioritization and relationship context - Coordinate with Events, Content, and Demand Gen on partner integration into broader marketing initiatives WHAT YOU'LL BRING: - 4-6 years in partner marketing, field marketing, or integrated campaigns—ideally at a B2B SaaS company with a partner ecosystem - Experience building scalable marketing programs across multiple partners (not just 1:1 bespoke campaigns) - Strong content and copywriting skills: you can write a compelling partner email, a crisp one-pager, and a webinar abstract - Project management chops: you can keep multiple campaigns and partners moving simultaneously - Comfort with ambiguity and building from scratch—this is a new function and you'll be defining the playbook - Bonus: experience in data partnerships, marketplaces, or API/developer ecosystems

WHAT YOU'LL BRING: - 4-6 years in partner marketing, field marketing, or integrated campaigns—ideally at a B2B SaaS company with a partner ecosystem - Experience building scalable marketing programs across multiple partners (not just 1:1 bespoke campaigns) - Strong content and copywriting skills: you can write a compelling partner email, a crisp one-pager, and a webinar abstract - Project management chops: you can keep multiple campaigns and partners moving simultaneously - Comfort with ambiguity and building from scratch—this is a new function and you'll be defining the playbook - Bonus: experience in data partnerships, marketplaces, or API/developer ecosystems